A visual story is always more appealing and entertaining than the written word. So if your website only has text and a few static images, you are not connecting with your audience. Text and photos can only go so far. A video with moving images, strong narration and dynamic animation can effectively explain your message and reach a wider group of people; which will in-turn bring more unique traffic to your website.
With a mix of sound, movement, and story your visitors will quickly hear and see what your product or service is all about. It's not surprising that people love watching video online. YouTube is currently the second biggest search engine after Google. Since video has become more and more popular online, Google now ranks sites with video much higher. Any smart marketer knows that any way you can get more people to your website and increase conversion rate is a good thing. You could create a live action video, but at what cost? The cost of hiring a production crew and actors just doesn't make the return worth it. With an animated video you have much more control over last minute changes to get the story just right.
An animated video doesn't have to be a cartoon. No, there are many styles of animation to appeal to a broad audience from young to old, and casual to professional. So, whether it's a company overview, application explanation, or a product demonstration, an animated video will connect with your audience and provide you with a huge return on your investment.