Givinci Blog Post

Great Tips When Using Explainer Videos for Business

Have you ever found yourself trying to explain a business concept to someone and they either couldn’t understand it, or simply didn’t seem that interested? Chances are you haven’t been using a method that captures the audience’s attention.

By creating explainer videos for businesses, you can explain your concept in a way that captivates your audience and increases sales. Not only do you have access to a wider audience, especially if you are using the web, but you can explain an entire afternoon’s-worth of information into 1-3 minutes of video.

As you explore using explainer videos for business, here are some tips to help guide your search.

1. Keep Your Explainer Video Short and Sweet

You’re going to want a video with a lot of information without boring your audience. This is best done with imagery, sound and key phrases that carry the bulk of the information into easy-to-understand concepts. The best explainer videos for businesses combine these elements and make it entertaining as well. This way you get your message across, and the audience doesn’t feel like their time is wasted.

2. Know Your Audience

Who is your customer? What is their day like? What are they buying and why? By knowing your audience you have the best chance of getting their attention and getting results. Professional explainer videos for businesses will have the information on your demographic and create a video targeted for them. It’s not unusual to have several explainer videos for different audiences designed to appeal to a specific market.

3. Work With a Professional

This is the most important consideration when creating an explainer video for business. Do not go with a lower quality video because you think you are saving a little money. Even if you are thinking to create a video in-house, consider the cost of hiring writers, graphic designers, actors and musicians. It adds up. By cutting production costs, your quality will suffer and it will impact your customers’ perception of your business. The best overall results when using an explainer video for business is to hire a professional team that is experienced and committed to creating the explainer video that inspires you and your customers.

If you would like to see an example of a professional explainer video team, check out Tim Goodspeed. He has a collection of explainer videos for businesses that use quality graphics, good music, and easy-to-understand concepts for the enjoyment of your audience and the quality of your business.

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