Steve Jobs on Creativity

Created this short video as a student project for Mograph Mentor.  We were assigned to develop and create a visual essay/motion graphic piece.  The subject was wide open, but we were encouraged to use the piece to teach a bit of something to our audience.  Rather than trying to write something new, I decided to work with an existing quote.  I came across some very interesting quotes on the subject of creativity, but ultimately landed on this one from Steve Jobs:


Creativity is just connecting things.

When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them.

That’s because they were able to connect experiences they’ve had and synthesize new things. And the reason they were able to do that was that they’ve had more experiences or they have thought more about their experiences than other people.

Unfortunately, that’s too rare a commodity. A lot of people haven’t had very diverse experiences. So they don’t have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem.

The broader one’s understanding of the human experience, the better design we will have.


I really like what he had to say and thought it would be an interesting challenge to put it to animation.  I started out with the obvious conceptual approach using dots and lines making multiple connections, but did not feel that the look and feel was anything new or interesting.  Ultimately, I arrived at the idea of illustrating experiences with different people, characters and elements from a well-rounded person’s life.  Then offset this view with that of person having too few diverse experiences.  I had a lot of fun putting it together and hope you enjoy it.