BrainCorp Grab 2

Case Study – BrainCorp

Client:

Brain Corporation developed Brain Operating System to enable the creation of affordable, adaptive and autonomous consumer robotics.

It allows robots to learn specialized tasks and adapt to new environments, reducing years of costly programming to mere days of training.

Objective of the video:

Properly executing robotic behaviors currently takes an incredible amount of programming time and a team of highly trained software engineers. BrainOS replaces this with training…by simply showing a robot examples of what you want it to do, it can effectively learn and begin to do said behaviors on its own. A task that once took months for a robot to do could effectively be “learned” in a matter of days.

While robots are mentioned often in the media, their actual presence in our day to day lives is more or less limited to iRobot’s Roomba product. There are no true consumer robots that can function autonomously or have vision. BrainOS aims to change that and enable any business to quickly act upon an idea and launch a product, leading to an explosion in consumer robotics.

Result:

First a simple yet concise script was written to explain all of the current problems with programming of robots. As well as to communicate how the Brain Operating System addresses these issues; ultimately asking the viewer to join BrainCorp in creating the future.

To properly show how robots move and are trained, 3D animation was required. A humanoid robot was used to represent the current state of robotic programming. We contrasted this clunky robot with modern task oriented robots shown “training” using the Brain Operating System and a simple remote controller.

A simple limited color palette was used for the overall design, providing a clean and inviting visual presentation.